Sarotti Chocolate Advert
The three figurines you see were created in 1919, and soon became part of Sarotti’s branding. Set within the social context of 20th century colonialism, chocolate was associated with its “exotic” origin in the colonies of the European powers. Drawing on this association, Sarotti’s racialized figurines depicting African “natives” were used to promote its chocolates.
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Chocolate’s not-so-sweet side
story by Katharina Fromherz.The history of chocolate throughout Europe is an interesting one, and not without its controversies. With its origins in what is known as South America today, chocolate was to become Europe’s beloved sweet treat in the 18th century. Departing from a short historical overview, this story dives into Sarotti’s use of racist imagery, and how and why such imagery was used to promote its chocolates. Even though we may all love it, chocolate can have a bitter taste too...