Sarotti Chocolate Advert

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Sarotti Chocolate Advert

Story:

Chocolate’s not-so-sweet side

story by Katharina Fromherz

The history of chocolate throughout Europe is an interesting one, and not without its controversies. With its origins in what is known as South America today, chocolate was to become Europe’s beloved sweet treat in the 18th century. Departing from a short historical overview, this story dives into Sarotti’s use of racist imagery, and how and why such imagery was used to promote its chocolates. Even though we may all love it, chocolate can have a bitter taste too...

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