Obligatory chocolate box
This box, which is filled with tiny chocolate bars, was created by Yuraku Confectionery for Valentine’s Day to make buying obligatory chocolates easier. It contains twenty chocolate bars and clearly states it is for obligatory (義理) purposes only. This relatively cheap and large box reveals certain gendered traditions during Valentine’s Day in Japan.
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Chocolate with feelings attached
story by Anne van der Linden.Valentine’s Day in Japan is the day when women profess their love by giving chocolates to their object of affection. However, the existence of this box reveals that chocolates are not only gifted out of love...