Red Envelopes on an iPhone

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Red Envelopes on an iPhone

Story:

Hongbao: from paper envelope to digital gift

story by Koen van der Lijn, Xiaojun Zhang

The Chinese tradition of gifting red envelopes transitioned from its tangible form into the digital. This is the story of the red envelope, a Chinese tradition of gifting money to relatives, from its presumed origins to the current form. This story was made as part of our collaboration with WhatsOnWeibo.com, reporting social trends in China, daily insights into an ever-changing China, Chinese social media, digital developments and trending topics.

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