Photocards

K-pop still sells a lot of albums, more than most artists. All music is available on Spotify for free, so why do K-pop fans buy as many albums as they do?

One of the key reasons for this is the photocards. Photocards are small cards with a picture of one of the members on it, and they have become valuable collectables. Because usually only one or two photocards are included, you only get one or two members, so there are many people who try to collect all members of a group. I don’t collect the photocards, I just decorate my room with them!